A Slice of Tradition: Beetle’s Pizza Journey from New Jersey to San Diego

Beetle's Pizza serves amazing New Jersey-style pizza pies in sunny San Diego.

San Diego is witnessing a quiet pizza revolution, led by talented pizzaiolos like Bill from Beetle’s Pizza. With roots in New Jersey, where pizza is a cherished tradition, Bill’s journey into the world of pizza-making is as rich and flavorful as the pies he crafts. His story is one of passion, tradition, and a relentless pursuit of the perfect slice.

Bill’s love for pizza is deeply rooted in his New Jersey upbringing. “Growing up as an Italian American in New Jersey, pizza was more than just food; it was a tradition,” he shares. This early exposure to the culinary world, combined with his family’s Italian heritage, laid the foundation for his future endeavors in pizza-making.

A Culinary Journey Across America

Bill’s journey took him from the bustling streets of New York to the windy city of Chicago, where he honed his skills and developed a deep appreciation for different pizza styles. Despite Chicago’s renowned pizza scene, Bill found himself yearning for the flavors of his youth. “I took it upon myself to create the pizza I craved,” he recalls, a decision that would eventually lead him to San Diego.

In San Diego, Bill’s passion for pizza found a new home. Starting with small monthly bakes, he quickly gained a following through Instagram, where his mouth-watering creations caught the attention of pizza lovers across the city. “The feedback was great,” Bill notes, crediting his success to the honest critiques from family and friends.

Crafting the Perfect Dough at Beetle’s Pizza

Bill’s dedication to his craft is evident in his meticulous approach to dough-making. Experimenting with different flours and fermentation techniques, he has developed a signature dough that reflects his New Jersey roots while embracing the unique climate of San Diego. “It’s a labor of love,” he admits, but one that has paid off in the form of perfectly airy, flavorful crusts.

As Beetle’s Pizza continues to grow, Bill envisions expanding his operations with a pizza truck, allowing him to bring his creations to even more people. “The truck thing’s definitely happening,” he says with excitement, eager to share his passion with a wider audience.

Bill’s journey from New Jersey to San Diego is a testament to the power of passion and perseverance. Through Beetle’s Pizza, he has not only brought a taste of the East Coast to the West but has also created a community of pizza enthusiasts who share his love for this timeless dish. As he looks to the future, one thing is certain: Bill’s pizza journey is far from over, and the best is yet to come.

Keep up with the latest from Beetle’s Pizza by following them on Instagram: https://www.instagram.com/beetlespizzasd/ for upcoming bakes and pop-ups. 

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