Description

A Story About Marketing Pizza: The Pizzeria Owner’s Simple Guide

Every great pizzeria has a great story—now it’s time to tell yours!

This isn’t just another marketing book. “A Story About Marketing Pizza” is a refreshingly simple, no-fluff guide designed for busy owners who want results, not headaches. Inside, you’ll find easy-to-digest strategies for everything from nailing your local online presence to creating irresistible promotions and generating genuine buzz.

Authored by Erica D’Arcangelo, best-selling author of A Story About Pizza and a renowned marketing expert, this guide draws directly from her groundbreaking real-world success. Erica didn’t just study marketing; she did it—taking her family’s struggling neighborhood pizzeria from little-known to a viral TikTok sensation. She personally drove a campaign that amassed 64 million views on a single video and millions more across other content, earning collaborations with some of the biggest names in the food industry.

If you can make a perfect pie, you can market it too. Erica breaks down the core concepts into actionable steps, showing you how to leverage social media, build a loyal customer base, and stand out in the most crowded culinary market.

Start your next chapter of growth today, and turn your pizza into a marketing masterpiece.